Bermari Rodrigues enjoying relaxing in a pool lounge chair

How To Become A Franchise Owner [Benefits of Franchising & Day-to-Day]

The freedom of being your own boss is something many professionals would probably enjoy if they had the chance. For most, they don’t know where to start, or how to become their own boss. It’s commonly believed that you either have to invest hundreds of thousands of dollars into a business (which takes a significant amount of planning and foresight), or you have to be a freelancer (which often requires a great deal of talent at a creative skill like writing or graphic design).

Those aren’t the only pathways to self-employment; however, and it’s possible to become your own boss without having to invent a new product or service. One solution is starting a travel agency business by becoming a Dream Vacations Franchise owner. This allows you to be your own boss, while still being part of a larger organization.

You may wonder “What is it like to start my own travel agency?” Today, we’ll take a look at the day-to-day activities of a franchise owner, including how to become a franchise owner, what franchise owners do, and how you’re joining a community of fellow franchisees. For those who want to know what it’s like to be the one at the helm of the ship, this article will demonstrate what your daily life can be like, and just how easy it can be to get started.

How to Become a Franchise Owner

Learning how to become a franchise owner in any industry can be a challenge if you don’t set yourself up for success from the very beginning. Follow these tips below for a smoother start and better long-term results.

Group of Dream Vacations Franchise travel agents

Set and Plan a Fiscal Budget – Before you jump into starting a franchise, you need to evaluate your financial resources. Determine how much money you can afford to invest, and how you will acquire the remaining startup costs. Do some research to see what kind of profits are being made by other franchisees and how long it took them to reach those numbers. Write out a detailed financial plan for your franchise, including business goals and plans for covering costs and making payments while you build a client base.

Research Available Businesses That Offer Franchises – Unless you have already found the perfect franchise opportunity for you, you will need to do some thorough research. Use the following factors to find the franchise that will best suit your needs and capitalize on your talents.

  • Dream Vacation Franchisee working remotely on her phoneConsider Your Interests – It will be challenging to stay committed to a company if what you are doing does not interest you. Being your own boss is a benefit, not a driving force for success, so choose a company with a product or service you genuinely love. For example, Adriana Zak took her event planning experience and turned it into a travel franchise that specializes in romantic vacations and destination weddings, because that’s where her passion is.
  • Consider Franchises That Fit Your Lifestyle – Remember, your goal is to create your ideal working environment. In other words, if you dream of working from home, don’t choose a franchise that requires you to be in an office for eight or more hours a day. If you plan to continue working a full-time job while starting a new franchise, it needs to be something you can do during off-hours and in the cracks of time in your schedule.
  • Consider the Market You Will Be Working In – Another factor to consider is whether or not there is a need for the product or service you will be providing.  Ask yourself what you can do to stand out, or how to create a product that is better or different than others in your market.

Complete the Application/Approval Process

  • How much money does the franchisor make vs. the franchisee?The application and approval processes differ among various franchises, so you’ll want to research this. Find out what the application requirements are before you begin and request more information from the company whenever possible. Check the franchise website to do research on your own, for example, a page like this one for getting started with a Dream Vacations Franchise.Prepare in advance and create a list of questions you would like to ask the interviewer, like “How does someone like me start my own franchise with your company?”

How Does Owning a Franchise Work?

When researching franchise opportunities, be aware that there are different types of franchise agreements. Look for one that aligns with your personal financial goals.

Franchise Disclosure Document and Agreement – Make sure the information is clear and concise in your franchise agreement before you sign and that you are comfortable with the answers to the following two questions so you can plan accordingly.

  • How much money does the franchisor have vs. the franchisee?
  • How much control does the franchisor have vs. the franchisee

What Does the Franchise Owner Do?

The franchise owner is generally responsible for managerial tasks, keeping track of finances, and generating sales. Depending on the franchise you could be putting in full-time or part-time hours. Be prepared to commit your time getting a franchise started. In most cases, specific hours and tasks vary according to the type of franchise you are operating. Your commitments will also vary depending on if it is a home-based franchise or a storefront, or a low-cost franchise vs a higher investment. 

Is Owning a Franchise a Good Investment? 

You may also be wondering whether owning a franchise is a smart way to invest your time and money. The potential for profit will depend on the franchise you work with, as well as the amount of effort you put into it. Do your research, compare similar franchises, and ask questions to get a better idea. 

The amount of weekly hours required will also depend on your goals and the franchise you choose. For example, running a restaurant franchise may require early mornings, late nights, and weekends, while a travel company may have the option to work from home during your available hours. If you have a busy lifestyle, take that into consideration when choosing which franchise to go with.

How Do You Become a Successful Franchise Owner? 

The day-to-day schedule of a successful franchise owner depends on the nature of the business, but there are things that can help you in any field. Try these tips for managing and marketing your business to become a successful franchise owner.

  • Push Yourself – Give your business everything you’ve got, especially in the beginning. 
  • Constantly Learn & Improve – Even when things are going smoothly, there are things you can improve, streamline, or learn.
  • Ask Questions – Talk to other franchise owners and find out what worked or didn’t work for them.
  • Create Opportunities – Never stop looking for new ways to market, new places to find clients, or new training and learning opportunities.

Benefits of Franchising

When making any important decision, it is always a good idea to list and weigh the potential benefits. Learn more below about what you can gain from a good franchise investment.

  • Pros of Franchising vs Starting Own Business – When you open a franchise, you have the advantage of brand awareness on your side. Your products or services are already familiar to the general public. You also have brand-specific training and success models in place to learn from and follow, rather than creating your own from nothing.
  • What Help Do Franchisors Give to Franchisees? – Franchise companies provide training, resources, suppliers, and tips to their franchisees. Your franchise company wants to see you succeed as much as you do because you will both benefit. You may even have a personal mentor or trainer.
  • Do Franchise Owners Make More Money Than Independent Businesses? – The amount of profit you make depends on a number of variables. There is also a certain amount of risk and profit potential for both franchises and independent businesses. One of the benefits of franchising is that the brand and business model for success have already been established, so you may see profits more quickly. 

Becoming a Travel Agent Franchise Owner

One popular type of franchise opportunity is owning your own travel agency. Established companies like Dream Vacations have great benefits and low initial investments. Learn more about travel agent franchises below.

  • What is Being a Travel Agent Like? –  “When planning a client’s dream vacation,” travel agent Bermari Rodriguez “goes over the detailed options while at the same time providing them an overall fun experience. She treats each vacation as if it were her own.”
  • Do Travel Agents Get to Travel for Free? – Suppliers will often provide free or reduced rates for agents so they can share their experiences with clients.
  • Benefits of Dream Vacations Franchises – In addition to saving on travel, you can work from anywhere in the world, giving you true freedom and flexibility. You will also have access to our award-winning marketing programs, and our business development, public relations, training, and support teams are always ready to help. Plus, our investment costs are low. No inventory is required so there is little risk. Our home-based business opportunities reduce cost and overhead expenses that you may encounter in other business ventures meaning you retain a higher profit. 

Dream Vacations Franchisee Owner Working poolside from her laptop Become a Dream Vacations Franchise owner and start building your dreams today!

What Brings People to Dream Vacations?

Let’s begin by discussing just what it is that attracts people to our franchise family. We get a wide variety of entrepreneurs, but in general, each of them tends to have a few things in common that make them love working as part of our family of franchise owners.

A Passion for Travel

First, our franchisees have a passion for travel. They love visiting new countries and cities, whether they get there by car, by plane, or by cruise. For some, it’s tropical destinations with sandy beaches and crystal clear water. For others, it’s the snow rather than the surf, with winter fun being the focal point of their adventures. Then, there are the major city and famous destination travelers, who love walking the streets of Paris, visiting the pyramids in Egypt, or touring Denali National Park in Alaska.

When it comes to travel, there’s something for everyone, and our franchisees love seeing and doing it all. Becoming a travel agent gives them the freedom—the imperative, even—to travel and see the world, both as a perk of the job, and so they can better help their customers find the perfect vacation destination for them.

A Need to Be Free

Most of our franchisees have spent their time in the trenches, working traditional 9-5 jobs with demanding bosses and tedious work. Many have struggled with the difficulty of needing to take care of errands during work hours, like doctor’s visits, trips to the mechanic, and school functions for their children. Nearly all of them have wanted to ditch that life and upgrade to something better.

Joining the Dream Vacations franchise family opens up a world of possibilities, where franchisees are free to manage their schedule how they see fit. They get to make decisions on which clients they service and what work they do. They organize their time and determine deadlines for work. They have a direct hand in the success of their business.

Most of all, they motivate themselves to make the most of every day, whether that’s working a traditional schedule, getting up late and working late, rising early and finishing early, or some other variation that better fits their lives.

A People-Focused Mentality

Lastly, those who join Dream Vacations tend to share a love of working with people, because helping others have a successful vacation is the heart of everything we do. Every day our franchisees help their clients plan the vacation of their dreams, allowing them to get away from the stresses of normal life, and spend time with the people that matter most to them. Much of what our franchisees do is based on understanding people and reading between the lines, anticipating the needs of their clients.

For those who love helping people, and knowing that their work has made a difference in the lives of those they work with, Dream Vacations is a perfect fit.

Day-to-Day Business

Working with Clients

A couple who are Dream Vacations travel agents working poolside on their laptopAs mentioned above, helping people have an excellent vacation is at the core of what we do. It’s the cornerstone of every franchisee, and everything else enhances or supports this endeavor. It all starts with getting to know our clients.

Whether over the phone or during in-person meetings, our franchisees ask questions to understand their clients’ interests and preferences. What are they looking for in a vacation? Do they want a weekend getaway or a two-week sabbatical? Would they enjoy a cruise, or would they prefer to fly directly to their destination? This step is critical to providing the client with the experience that will be the most fulfilling.

Once our franchise owners have an idea of what their clients are looking for, they start weighing in with their expertise. They compare the client’s tastes to their own experiences and training (more on this later), making suggestions on transportation and destinations that they think will suit them well. Once the client agrees on the recommended travel plans, our franchise owners are ready to help them make their dream vacation become a reality.

Setting Up Travel Plans

While clients can set up their own travel plans via a website, this is the step where our franchisee’s expertise and connections really shine. They are true experts in our field of work and know all the ins and outs…vacations are not one size fits all and as a vacation expert, our franchisees help clients find the perfect fit for them. Working in the travel industry and being part of World Travel Holdings, we are the world’s largest seller of cruise vacations. 

Our incredible buying power affords us the ability to offer the best prices and promotions and seamlessly arrange travel for clients all over the globe. Even better, we have preferred partner relationships with all the major cruise lines and tour operators and have preferred status with nearly 60 travel suppliers. These relationships help you sell vacations with tremendous value-adds. 

What’s advantageous about being part of Dream Vacations is that our travel and business tools are all web-based, meaning our franchisees can work from anywhere in the world with an internet connection. So whether they’re at their home office, or relaxing in a hotel suite in Tuscany, they can get work done.

Our comprehensive booking engine houses a 3-in-1 system offering management of reservations, customers, and financial reporting. It also houses our “cruise fare watch” (a tool that monitors bookings and watches for any price changes), as well as technology automation (which sends automated triggered emails to clients on your behalf).

Traditional Marketing

Of course, it’s hard to plan vacations for clients if no one knows you’re offering that service. That’s where marketing comes in. Traditional marketing efforts include direct mail and newspaper advertisements. These are a good start and can help you get your name in front of a wide audience.

From there, franchisees may take advantage of more personal marketing opportunities by attending trade shows (often hosting a booth), as well as other local events. It’s important to build a network in the community, making a name for yourself as the local go-to vacation specialist. As word of mouth spreads, business increases dramatically, and franchisees frequently find themselves busier than they anticipated.

Digital Marketing

Person typing on laptop with social icons. These days, however, traditional marketing isn’t always enough. That’s why we strongly encourage our franchisees to also take advantage of digital marketing opportunities. Before you doubt your ability to effectively market yourself online, know that digital marketing is a lot simpler than it looks. Most of the tasks and skills involved can be learned with a little bit of training. Our dedicated training team, along with our corporate support teams within marketing and business development, help you learn best practices and apply them to your business success.

Digital marketing happens on several fronts, including online advertisements and social media channels.

We know that marketing (both traditional and digital) is critical to the success of our franchise owners; that’s why we offer a wealth of marketing tools to help them achieve that success.


Training and research is also an integral part of the normal activities of a franchise owner. It all starts with the introductory six-day training at our headquarters in the cruise capital of the world. This training gives new franchisees all the tools and information they need to get the ball rolling and start their business.

We believe training is an ongoing endeavor and we provide multiple opportunities so our franchisees can learn when and how they want. Most of the training on how to run the business, what new ships and new resorts are available, business skills and more, are conducted online and on-demand through our award-winning Learning Center. We also host live webinars on our private intranet.

Travel, or what an accountant might call a “deductible vacation,” is also pivotal to keeping up with the changes in the business. After all, how can a franchisee make recommendations if they’ve never visited any of the locations themselves? That’s why the industry provides ample opportunity for franchise owners to go on ship tours, hotel and resort tours, and otherwise offer vacations at a reduced cost, so they can experience the joys of travel for themselves.

Beyond that, we host national and regional in-person conferences and summits. Our yearly national conference at sea is a week-long cruise, while regional conventions and summits are more intimate in size and take place throughout the country. Each is designed to equip franchisees with the expertise they need to make miracles happen for their clients. But don’t forget that we are in the industry of fun, so training is never boring and you get to connect face-to-face with your peers of friends.

Running the Business

Dream Vacations Agents at Company Training ConferenceNow it’s important to note that being a franchisee isn’t all travel arrangements and exciting vacations. It’s a business, and you’re the boss, so you’re in charge. First of all, you’re in charge of the schedule of your primary employee (you). That means you get to decide when you come to work, and when you leave. This can be a curse if abused, but if done right, it’s a wonderful privilege.

Don’t assume that you’re all on your own. In addition to the training we provide, our web-based tools (as mentioned above) include customer management and financial reporting. This enables you to stay organized and maintain control.

It can be a lot to keep track of, especially at the start. That’s why our Dream Vacations team does everything we can to help. Our training and web-based tools start you off on the right foot, but we don’t stop there. Our support staff is always on hand to answer questions, and they’re only a phone call, email or instant chat away. Beyond that, weekly check-ins offer an opportunity to ask questions and get help from others just like you. Plus, as a new franchise owner, you have a dedicated Business Development Manager available to help you get your business up and running.

This is a major part of the difference between traditional self-employment and becoming a part of the Dream Vacations team. Where you would otherwise have to figure all of this out on your own, Dream Vacations offers a wealth of resources to assist franchisees to build up a successful business and keep it running.

The Social Experience

We’ve mentioned several times that there’s a significant social aspect to the work, and not just in associating with clients. It’s important enough to discuss in detail, as it’s a serious advantage over other forms of self-employment. Joining Dream Vacations means becoming part of a community that supports and celebrates you.

Our get-togethers feel like a family reunion, and franchisees frequently build ties to those they see often. They seek each other out for advice and support, as well as share their successes. There’s a real spirit of camaraderie in our tight-knit community. This isn’t the sort of job you’d want if you don’t like being part of a team.

The way we see it, just because you’re self-employed doesn’t mean you have to be all by yourself. That’s why the Dream Vacations team does everything it can to foster this family mentality. It’s what makes us strong.


At the end of the day, becoming part of the Dream Vacations team means you can close up shop when you want, knowing that you’re directly responsible for your own success. At the same time, it also means you’re never alone, and there’s always help when you need it. It’s the best of being self-employed and being part of an organization all rolled into one.

If this opportunity sounds like a dream come true (pun intended), then get in touch with us. We’d love to tell you more about how being a franchisee can give you the freedom you’re looking for, without any of the downsides. It’s almost like a perpetual vacation from work as you’ve come to know it. So ditch your briefcase and pack your bags, because it will be the trip of a lifetime.

Franchise Disclosure Document and Agreement – Make sure the information is clear and concise in your franchise agreement before you sign and that you are comfortable with the answers to the following two questions so you can plan accordingly.

  • How much money does the franchisor make vs. the franchisee?
  • How much control does the franchisor have vs. the franchisee?
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Dream vacations is Consistently awarded a top military-friendly franchise

  • Entrepreneur Top Home-Based Franchise 2018
  • International Franchise Association 5 Star Franchise 2018-2019
  • Celebrity X Cruises 2018 President's Awards
  • Make-A-Wish Southern Florida Corporation of the Year 2017
  • Royal Caribbean Home-Based Partner of the Year 2018