Consumers can now easily navigate complex promotions
Fort Lauderdale, Fla. (July 17, 2018) – Recognizing that communicating, selling and supporting the landscape of complex promotions is a challenge in the cruise industry, home-based travel agency franchise Dream Vacations developed a promotional engine within its consumer travel agency website DreamVacations.com, which has revolutionized the online cruise shopping experience by simplifying promotions.
“We build technology that provides the most value and that truly matters to our agents and travelers,” said Sandi Szalay, vice president of information technology for Dream Vacations. “Customers are more educated than ever and know about the offers that are available by cruise lines. Our enhanced websites not only display all cruise line offers, but they also provide the capability for customers to choose what offer matters the most to them – and complete their booking online.”
The new promotion-centric websites are the first-of-their-kind in the travel agent industry. They not only present the best prices but also spell out cruise line promotions and packages, as well as exclusive promotions provided by Dream Vacations such as onboard credits, upgrades and more. Consumers will see rates for promotions qualified down to the stateroom level and which only pertain to them, creating a more personalized web experience. In addition, the new format is more intuitive making it easier than ever to book on any type of device.
There has been a paradigm shift within the cruise industry from a discount-to-fill to a market-to-fill strategy, creating a promotion-rich environment that emphasizes value over savings. Dream Vacations has taken the lead and is truly a trailblazer in building meaningful technology to support this industry-wide shift.
“As travel agents, we are value interpreters for clients and this is truer than ever with how many promotions are in the market,” said Mike Ziegenbalg of Jasper, Ga., who was the 2017 Franchisee of the Year, a member of Dream Vacations’ prestigious Circle of Excellence and Chairman of the IT Committee. “While our websites have always had online booking capabilities, now they can be used as a resource to us and our clients in making promotions easy to understand. This is a definite game-changer and allows me to spend more time providing amazing customer service to my clients instead of explaining promotions.”
Consumers who visit a Dream Vacations website will be able to:
- View current cruise line promotional offers in detail
- Narrow down cruise options based on product, sailing and category, and
- Have unrivaled ability to independently select and book a cruise based on personal preferences and budget.
Those who are passionate about travel with an entrepreneurial spirit who would like to be part of a travel agency network that cares more about its agents and travelers, should visit www.DreamVacationsFranchise.com or call 888-249-8235 to learn about franchising with Dream Vacations.
About Dream Vacations
Travel agents with the top-ranked home-based travel agency franchise Dream Vacations have the resources to plan and create seamless vacation experiences for their customers while offering the best value. A member of the International Franchise Association, Dream Vacations is part of World Travel Holdings and has received partner of the year, a top-ranking status, by all the major cruise lines as well as national recognition for its support of military veterans. For more information about Dream Vacations, visit www.DreamVacationsFranchise.com. Like Dream Vacations on Facebook at www.facebook.com/DreamVacationsFranchise, follow on Twitter at @Dream_Franchise and watch its videos at http://www.youtube.com/DreamVacationsBusiness.
PR Manager, Dream Vacations