People are looking to book trips in the easiest ways possible. Last year, 30 percent of millennials used a travel agent to book a trip, and the number is only expected to grow. Though many people rely on travel agencies for complex international trips, young travelers are becoming aware of the other benefit of using an agent.
Travel Agencies Are Making a Comeback
According to Forbes, travel agents can save travelers an average of $500 dollars and four hours of planning time per trip compared to online booking agencies. Booking a trip online has become increasingly harder because the market is so saturated. Individuals who book trips on their own get overwhelmed with the many options and make mistakes that can cost hundreds of dollars. As a result, they often miss experiences and sightseeing opportunities.
Travel agents have the knowledge and expertise to sift through the options and make the right choices for travelers. Travel agents save time and alleviate stress for consumers.
Increasing Trends in Travel
Many travelers desire someone to lead the way during long international trips. However, consumers are starting to use travel agencies for simpler tasks such as booking cruises, including:
- River cruises in local and surrounding cities
- Cruises that visit private islands
- Cruises that feature celebrity chefs
- Expedition cruises with long voyages
Last year alone, travel agents booked more than 70 percent of cruises for in excess of 24 million passengers. However, only 20 percent of the entire U.S. population has ever taken a cruise. Travel agents can benefit from targeting the first-time cruise market because travelers remember the ease associated with their traveling experience.
According to a survey by the American Society of Travel Agents (ASTA), almost two-thirds of travelers said using an agent increased their trip experience after looking back on their past trips without an agent.
If you’re interested in becoming a travel professional and helping guide people on their own dream vacations, download our eBook to learn more about a career as a home based travel agent.
Source: ASTA
