Becoming an amazing travel agent is more than finishing a training and certification program. So what makes the difference between being an average travel agent and being one of the best? It’s seemingly small actions and habits that lead to significant improvements in customer retention.
Here are five tips to help you learn how to be a good travel agent with a deep, dedicated client base.
1. Be Organized
It’s not uncommon for a travel agent to feel overwhelmed with information. The travel industry is constantly changing, which can make it complicated to keep up. Travel agents have to know which flights, car rentals, cruises, hotels, shows, and restaurants are best for each client, but they also have to keep a finger on the pulse of the overall market. Really good agents know their clients well enough to help them book the trip of their dreams, no matter their budget or timeline.
Amazing travel agents leverage their resources to stay organized such as having cataloged scores of valuable pieces of information. Each piece is one more detail they can use to set themselves apart from average travel agents. These agents know they’re only as great as their expertise and have spent time curating and updating the best information they can. An amazing travel agent can really be set up for success if they are part of a franchise that conducts this research on their behalf and houses it in an easy to access location, such as a virtual business center with unlimited resources, trainings and documentation.
2. Pay Attention to Details
An amazing travel agent focuses on more than just getting the correct date, times, and location of a trip. They focus on the unique personal needs of each client and ensure that the details of a trip match the client.
Personalizing services creates a unique, one-of-a-kind feel to a client’s trip. Amazing travel agents know that paying attention to the small details helps increase client satisfaction and client retention. If your client is celebrating a special occasion such as a birthday or anniversary, be sure to include those details in the booking notes, they may just be surprised with a special something during their trip, all because you took the time to note their special occasion.
3. Create a Personal Connection with Your Clients
Really good travel agents focus on creating lasting relationships with their clients before, during and after the vacation is booked. . Are you following up with the client after the vacation is booked? What if the price of their vacation was lowered after they booked, do you have the tools and technology in place to alert them? Talk about being a vacation hero when you call your clients to let them know you’re able to save them even more money!
Meaningful relationships help keep your clients coming back year after year and can lead to valuable referrals. Additionally, making a personal connection with a client will better allow a travel agent to personalize a trip and create a truly memorable experience.
4. Specialize in a Specific Market or Niche
Amazing travel agents know that specialization and limiting your market may just be the key to success.
If you are a travel agent that tries to provide services for all markets and clients, it may be more challenging to stand out from the crowd.
However, if you specialize in a specific market or cater to a niche client, you’re setting yourself up for success. When people have questions about traveling to the market you specialize in, they know you’re an expert and can help them get the best vacation possible. Do you love Europe? Perhaps you become well known for your expertise in all things Europe? Or do you want to be known as the cruising expert, so you are the first person that comes to mind when customers want to book a cruise? These are some things to consider.
5. Continually Market Yourself and Services
Marketing brings in new clients and builds loyalty and repeat bookings with your existing clients. Really good travel agents know marketing is an ongoing, long-term project. With consistent work in marketing, amazing travel agents can take on a steady flow of new clients, so they never have to deal with having too many or too few. Lead generation is a great tool to build your database, do you have a program, such as a vacation contest to generate entries and build your database of potential customers. How about a loyalty program, that rewards customers for repeat bookings or referrals for new customers?
Become One of the Best Agents by Working with the Best
Dream Vacations is recognized as the best travel agency franchise. If you’re looking to go beyond being average and want to really learn how to be a good travel agent, then you want to work with us! Celebrating nearly 30 years of business, we have the brand name that sets you up for success. .
One thing that sets us apart and helps our agents become more than just average is our world-class support team. Our support team is always standing by to help each travel agent every step of the way. We even provide an IT support team to help with any IT issues you may have.
Most importantly, at Dream Vacations, we handle the marketing and promotions for you. We spend more than $4 million annually to help increase brand awareness and generate leads for each of our amazing agents. We fund exclusive promotions on your behalf, and offer a free vacation giveaway to help you grow your database
Get started today and learn how Dream Vacations can help you become a top, sought-after travel agent.