One of the main concerns many people who work from home have is how to network, market to customers and make connections. With a comprehensive marketing plan, working from home is no different than going to an office every day. Each individual marketing plan will vary based on individual goals, but each should be comprised of a combination of online and offline marketing, as well as public relations.
Improving brand awareness and generating leads is the most important part of any marketing strategy. By using direct marketing tools, you can more easily reach these goals and secure customers. Here are some tools and strategies you will want to consider:
- E-mail marketing
- Direct mail marketing
- Website promotion
- Social media
- Public relations
Increasing your digital footprint may seem like a lofty goal, but it is certainly attainable if you are using your time and resources efficiently. Here are some tips for increasing your digital footprint while leveraging some of your already created direct marketing tools:
Optimize your website – Create a website for your home-based travel agency, so clients and potential clients can easily get in touch with you. Continuously update your page with new press, promotions and other content to keep your business current.
Post across social media channels at peak audience times – The most-used social media sites for businesses are Facebook, Twitter and LinkedIn, so leverage these by posting content on all three. Video marketing is also very effective, particularly for travel businesses, so make a YouTube channel if you have time.
Self-promote with public relations content – From press releases to industry press coverage, create a media page on your website and regularly post content. Link to this page on your social media channels.
Networking is one of the best ways to generate leads and get referrals, so it should be included in your marketing strategy. Here are some ways you can network without even leaving your home:
- Use social networking – Chances are you have Facebook friends who take vacations. Let them know you are in the travel industry, and encourage them to share your information. Make “Vacation” boards on Pinterest, and post pictures of beautiful vacation spots on your Instagram account. Everyone who is connected to your personal social media accounts is a potential lead.
- Join a professional organization – There are different professional organizations for people in the travel industry, like the Cruise Lines International Association, American Society of Travel Agents or Professional Travel Agents of North America (PTANA). Joining these can be a great way to meet and learn from others in your field.
Being part of a travel franchise will provide you with many resources that will make implementing your marketing plan easier. If you’re interested in becoming a travel professional and helping guide people on their own dream vacations, download our eBook to learn more about a career as a travel professional.
Sources: The Muse, CCRA, PTANA