Alicia has been with WTH since 2010 and has nearly 20 years of experience in marketing, advertising, and promotions. She is passionate about helping travel advisors deliver a remarkable brand experience. Alicia oversees strategic marketing efforts, planning, and research for recruitment and consumer marketing initiatives. This includes branding, advertising, website development, search engine marketing, auto-social programs, customizable email campaigns, and the execution of all marketing programs to support our travel advisors. With a specialization in lead and demand generation, she has helped increase leads, sales, website traffic, email open rates, and brand awareness and is motivated by achieving the impossible. She will continue to work with her team and the business to ensure we are innovating with promotions and marketing activations.
Under her leadership, Dream Vacations has launched a nationally recognized Veteran Recruitment program, including the award-winning “Operation Vetrepreneur: Become Your Own General” contest, which has awarded 56 free franchises to military veterans since its inception in 2012. Before WTH, Alicia worked at ESPN, Clear Channel Radio (now called iHeartMedia), and CBS Radio. She has been published in travel and franchise trade publications, and her marketing programs have received prestigious industry awards from the International Franchise Association, Travel Weekly, and Northstar Travel Media.
Alicia’s dream vacation is a trip to Bali.