Alicia joined Dream Vacations in March 2010, and has nearly 20 years of experience in marketing, advertising, and promotions. She is passionate about helping franchise owners deliver a meaningful brand experience! Alicia leads all strategic marketing efforts, planning and research for both recruitment and consumer marketing initiatives. This includes branding, advertising, website development, search engine marketing, auto-social programs, customizable email campaigns and the execution of all marketing programs to support our travel advisors. With a specialization in both lead and demand generation at Dream Vacations she has helped to increase leads, sales, website traffic, email open rates, brand awareness and is motivated by achieving the impossible. Under her leadership, Dream Vacations has launched an innovative and nationally recognized Veteran Recruitment program including the award-winning “Operation Vetrepreneur: Become Your Own General” contest, which has awarded 56 free franchises to military veterans since its inception in 2012. Prior to Dream Vacations, Alicia worked at ESPN, Clear Channel Radio (now called iheartmedia) and CBS Radio. She has been published in travel and franchise trade publications. Alicia’s Dream Vacation is Fiji.
Director of Marketing