Alan Rosenbaum, Franchise Owner since 2003, Johns Creek, GA

I’ve been selling travel under the CruiseOne name for more than 12 years. This was great at first, when all I sold was cruises. But as our portfolio grew to include all things related to vacations, the name just didn’t work. My clients just never remembered that I was a Vacation Specialist and not just a Cruise Specialist. I was thrilled to be able to rebrand to Dream Vacations. And as it turns out, the publicity surrounding the rebranding has generated a lot of interest from new potential customers, as well as existing clients who thought I only sold cruises and now want me to book their other vacations.