Female Travel Agent Helping Couple

How Technology Has Changed the Travel Agency Business

In 2017, there are more travel options and complications than ever before, making travel agents a valuable resource when planning trips and placing greater demand on their services.

Information Overload

Man sitting at computer overwhelmed

Demand for travel agents is on the rise because travelers are overwhelmed with information and possibilities. This is a reversal from 10 years ago, when travelers could easily book their own vacations online. But with information at consumers’ fingertips because of the internet, that undertaking is now a burden and takes hours to do.
One could make the argument travel agents are experiencing a renaissance. Before the widespread use of the internet beginning in the 1990s, travel agents were a necessary part of vacation planning, especially if it involved booking cruises or flights. But the rapid advancement of technology provided consumers with more convenience, and along with everything else being ordered online were cruise, flight and hotel reservations.

Travel Agencies Ease the Process

But now all the possibilities are just too much for travelers to sift through as more and more demands are placed on our time. Travel agencies provide as much convenience as the internet and can share their personal experiences with travelers to help them make informed travel plans, not to mention those who are in a consortia or travel franchise can seek the advice of their colleagues. Travelers appreciate the agent’s guidance to reduce any post-travel regrets about missed experiences because they took on the monumental task of arranging the trip themselves. Plus, more travelers prefer the human interaction in planning a trip as much as taking the trip.

With demand and consumer confidence soaring in 2017, it’s a good time to become a travel agent.
If you’re interested in becoming a travel professional and helping guide people on their own dream vacations, download our eBook to learn more about a career as a travel professional.

Sources: USA Today, Travel Weekly, Detroit News

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