Growing A Travel Agency Franchise One Group at a Time
Paula Carey has always been in the business of groups – before joining Dream Vacations in December 2017 she used to work in association management, meeting planning and hotel group block sales. It’s thanks to this vast knowledge that she chose to focus her efforts in group/corporate meeting travel.
Paula has increased her footprint in the community by being a member of a referral networking group and by exhibiting in trade shows where she can connect with her target markets. She believes that finding ways to network and interact with people on a personal level is key. People do business with people they know, like and trust. You simply can’t develop that kind of relationship just by sending things out electronically or posting on social media. While Paula recognizes that technology provides great ways to solidify relationships, the best way to initiate them is by getting in front of people. Connecting with clients on a deeper, warmer level she believes is the secret to her success.
To help grow her Groups business, Paula relied heavily on travel agent training offered through the Learning Center’s on-demand education and live events such as Boot Camp, the Groups Summit and National Conference. That hands-on support is what attracted Paula to Dream Vacations in the first place. When launching her business, she didn’t want to reinvent the wheel by starting from scratch. That is why she chose a franchise opportunity with a solid infrastructure that included all the resources she would need as her business grew and matured. Plus, she knew the Dream Vacations’ Groups Concierge would do all the heavy lifting on the back-end so she could focus on developing the relationships that would continue to help her build her business.
During her search for the ideal franchise opportunity, Paula knew she wanted to find a low-cost franchise opportunity that not only had back-of-the-house support, but which gave her the freedom to work and grow her business in any direction she wanted. Finding an opportunity that wouldn’t take all of her hard-earned profits in the form of high royalty fees was a key factor as well. For Paula, Dream Vacations was the perfect mix of all those things.
Every vacation is Paula’s Dream Vacation and she admittedly gets FOMO every time she researches a new destination. There is so much of this world she wants to see! Every new destination, venue, and experience gives Paula something more to share with her clients as well as wonderful memories to hold on to until the next great adventure. She hopes to travel with as many of her groups as possible and go the extra mile to make their experience extraordinary. The bonus being that she will see more, learn more and experience more.
Dream Vacations seeks individuals who are passionate about travel, helping others and are eager to go into business for themselves, but not by themselves. For more information, please visit www.DreamVacationsFranchise.com or call 888-249-8235.