CruiseOne Launches Revolutionary Video Asset Library
Fort Lauderdale, Fla. (November 14, 2014) – A first in the travel industry, CruiseOne announced the launch of a video asset library of travel vlogs, blogs that are primarily video content, at its annual National Conference aboard the Regal Princess® this year. With 26 videos already created and 35 expected to be completed by year-end, these vlogs provide consumers a first-person look at what it’s like to stay at a resort or travel on a cruise by showcasing unique destinations, various cruise lines and different experiences available on land and at sea, as well as additional background information and insider tips.
“These videos are a game-changer in the travel industry and are unlike anything that already exists,” said Rosemarie Reed, vice president of marketing for CruiseOne. “We recognize the increased role video plays when consumers are researching vacations and these vlogs will be a crucial aspect of the decision-making process.”
Google studies show that online travel video usage is increasing approximately 55 percent, and that these videos are influential in the early stages of the travel planning process including when consumers are thinking about taking a trip and when choosing a destination. According to the same study, 90 percent of travelers take action after viewing an online travel video. The CruiseOne videos drive emotion and create a connection with the viewer by being fun and engaging.
“With only three percent of the population ever having taken a cruise, first-time cruisers are important to the growth of the industry and these vlogs are essential to getting that first-time cruiser on board who wants to know exactly what to expect on their vacation before booking,” noted Debbie Fiorino, senior vice president of CruiseOne.
The vlogs can be found on CruiseOne.com, and on the more than 900 individual agent’s websites under the dropdown menus for Cruise Lines, Explore More, Cruise Destinations, The Experience, and Resorts & Tours.
This year’s weeklong annual event hosted by CruiseOne focuses on the personal and professional development of agents with the theme of GROWTH – Gaining Relationships and Opportunities through WTH at the forefront. Throughout the week, agents will be attending interactive workshops, listening to motivational speakers, participating in teambuilding exercises and conversing with key executives from World Travel Holdings, cruise lines and land vendors.
People with a passion for travel who want to learn more information about business opportunities with CruiseOne should visit www.CruiseOneFranchise.com.