Dallas Franchisee Found Niche in Selling Group Senior Cruises
“Work smarter, not harder” is a phrase common in small business ownership. For travel agency businesses, selling group travel is an efficient way for one to boost their sales. Finding a niche or grouping together like-minded people, make it even easier. Vickie and Chris Anthaume have been Dream Vacations franchise owners for 18 years and have made selling senior group travel their niche.
They decided to target the senior market after recognizing that many active seniors who are widowed or single may want to travel, but don’t feel comfortable traveling alone. The Anthaumes booked their first senior group 18 years ago, and have been hosting group cruises bi-annually ever since. Due to their proximity to Galveston, they typically book cruises that depart out of that cruise terminal and will provide round-trip charter bus transportation to and from the cruise for the group. In addition, a group leader always escorts the groups, providing cruisers an added layer of comfort in knowing that there is somebody who can take over and make decisions while at sea.
Recognizing that group business is lucrative, Dream Vacations has many resources available to its franchisees. This includes a Groups Concierge team who help franchisees identify, secure and grow their groups business, and a Groups Registration tool which enables franchisees to create and customize professional group event websites that showcase amenity options, outline payment schedule, highlight itineraries and more.
To learn more about the Dream Vacations travel franchise opportunity, visit our booth 617 at Franchise Expo South at the Kay Bailey Hutchison Convention Center from Thursday, January 18 – Saturday, January 20, 2018. Click Here to register for free, using promo code: Dreamvaca